A dead Amazon channel becomes the brand's largest online channel in the US.
Handmade accessories with social impact
Accessories handmade by women in rural Guatemalan communities. Amazon was a dead channel for them before Luum; it is now their largest online channel in the US.
Results
- Increase in sales
- +2,300%
- Sessions
- +1,600%
- New-to-brand customers
- +268%
- Conversion rate
- +6%
The challenge
With an extensive product list, correct Amazon categorization in the browse node was often overlooked. It required a depth keyword research to increase discoverability. The brand needed to refine storytelling and image to be recognized for its social impact and beautiful, functional accessories.
What we did
We began by optimizing Wakami's Amazon categorization and performed market trend keyword research. We improved communication and conversion rates by leveraging storytelling and our brand-building expertise team. To take advantage of the conversion rate increase, we created PPC campaigns and showcasing videos, boosted brand awareness, and highlighted key features, aligning with Wakami's ethical values and aesthetics.
“We've worked with Luum for the last four years. We have grown our Amazon sales 4x with their exceptional service. What I like the most, is that they deliver on their promises.”
Want to be the next one?
Book a 30-minute intro call. We'll look at your catalog and where you sell today.