Our proprietary framework

The Amazon Operating System.

Three phases and nine steps, each with defined deliverables, time windows and approval gates. The first three steps take a brand from onboarding to a verified launch engine in about 90 days. The other six run every month after that.

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3
Phases: 9
Steps: ~90
Days from onboarding to a verified launch engine

How the flywheel turns

Hover or tap any step. Each one compounds the previous: better listings make advertising cheaper, cheaper advertising funds scale, and control keeps what you built.

LuumAmazon Operating Systemfrom invisible to scaling

OptimizeInvisible → Conversion-readyStep 01 of 09

Craft Strategy

Competitive benchmarking, market fit mapping, Strategy Blueprint, and PPC strategy.

What you get

Competitive benchmarking
Market fit mapping report
Strategy Blueprint
FBA first shipment kit
PPC strategy

Three phases, one direction

Optimize

Invisible → Conversion-ready

Invisible to conversion-ready. Benchmarking, keyword architecture, listings, A+ Content, Store, Vine, pricing and promotions.

01Craft Strategy
02Build Assets
03Activate Merchandising

Propel

Volatile Spend → Investment

Volatile spend to strategic investment. Campaign structure across SP, SB, SV and SD, bid and budget calibration, keyword harvesting, AMC audiences.

04Structure Campaigns
05Calibrate Budget
06Scale Demand

Control

Risk → Stability

Operational risk to stability. Account health, case management, FBA inventory and IPI, fee audits, Buy Box and margin protection.

07Protect Account
08Monitor Inventory
09Maximize Margins

The launch timeline

From onboarding to a launch engine in three steps.

Each step has an owner for every milestone and an approval gate before the next one starts.

Step 01

Craft Strategy

From market research to an approved growth blueprint: how we build the foundation for your Amazon success.

Estimated duration: 20–25 days
Starts when: Onboarding forms completed and first payment confirmed.
Approval gate: Strategy Presentation on day 16 is the approval point before Build Assets starts.

Competitor benchmarking deliveredLuum
Category mapping and a structured report.
Benchmarking review and approvalYou
Stakeholder confirmation of direction.
Market research and Strategy BlueprintLuum
Keyword, listing and campaign framework.
Strategy presentationTogether
One-hour approval gate session.
Revision round, if neededYou
One round of structured adjustments.

Step 02

Build Assets

From catalog audit to live listings: we build the content foundation your brand needs to convert on Amazon.

Estimated duration: 30–45 days
Starts when: Begins only after Craft Strategy is approved and the Strategy Blueprint has been signed off.
Approval gate: Design work sets the pace: listing images, A+ Content and the Store are built in parallel and reviewed once.

Catalog audit and brief creationLuum
Catalog confirmed, photography and creative assets reviewed and organized, conversion brief built from the Strategy Blueprint.
Listing and content productionLuum
Keyword research, SEO, listing copy, A+ Content and Amazon Store designs built in parallel.
Deliverable review and feedbackTogether
Deliverable report covering all content, client review, walkthrough call if needed.
Revision round, if neededYou
One adjustment round based on your feedback.
Upload and go liveLuum
Listings uploaded via flat files, A+ Content and Store submitted for review, team verification.

Step 03

Activate Merchandising

We configure your account infrastructure, launch promotions and build the demand engine before campaigns go live.

Estimated duration: 20–25 days
Starts when: Begins only after Build Assets is complete and listings are live on Amazon.
Approval gate: The phase closes after the Launch Engine checklist is completed and signed off.

Account infrastructure setupLuum
FBA settings, Brand Registry, inventory level tools, seller margin monitor and CS autoresponder activated.
Promotions and pricing strategyLuum
Vine program set up, pricing strategy defined, parent/variation catalog structure finalized.
Launch campaign setupLuum
PPC strategy defined and launch campaigns built.
Deliverable review and sign-offTogether
Full deliverable report covering infrastructure, promotions and PPC structure.

Durations are estimates. They depend on catalog size, revision rounds, the availability of product photography, Amazon's review queues for A+ Content and Brand Registry, and logistics: inventory has to be in FBA before the launch engine can be verified.

All nine steps

What each step delivers

Craft StrategyOptimize

Competitive benchmarking, market fit mapping, Strategy Blueprint, and PPC strategy.

Competitive benchmarking
Market fit mapping report
Strategy Blueprint
FBA first shipment kit
PPC strategy

Build AssetsOptimize

Listings creation, keyword research, front & back-end SEO, A+ Content, and Amazon Store.

Backend listings creation
Deep-dive keyword research
Front-end and back-end SEO
Organic rank optimization
A+ Content and Amazon Store

Activate MerchandisingOptimize

Vine program, pricing strategy, coupons, promotions, variations, and Subscribe & Save.

Vine program setup
Early reviews playbook
Price discounts and promotions
Variations structure
Subscribe & Save coupons
A/B testing

Structure CampaignsPropel

SP, SB, SV, and SD campaign setup, plus Brand Defense across your full catalog.

Sponsored Products campaigns
Sponsored Brands campaigns
Sponsored Video campaigns
Sponsored Display campaigns
Brand Defense campaigns

Calibrate BudgetPropel

Daily budget and bid optimization, keyword harvesting, negation, and dayparting strategies.

ACoS control
Daily budget optimization
Daily bid optimization
Weekly keyword harvesting
Negative keyword strategy
Dayparting

Scale DemandPropel

High-volume keyword isolation, expanding campaigns, AMC audiences, and new ad formats.

High-volume keyword isolation
Campaign expansion
New Sponsored Brands, Video and Display formats
Amazon Marketing Cloud audiences
External traffic playbook
Amazon event strategies

Protect AccountControl

Order monitoring, case management, Seller Support, FBA compliance, and 24/7 account health.

Sales order monitoring
Case management and troubleshooting
Seller Support management
Customer messaging
FBA compliance
24/7 account health alerts

Monitor InventoryControl

FBA inventory and shipment monitoring, IPI management, stranded inventory, and reorder alerts.

FBA inventory level monitoring
FBA shipment monitoring
IPI score management
Stranded inventory fixes
Automated monitoring tools

Maximize MarginsControl

Margin monitoring, pricing health, FBA fee audits, Buy Box strategy, and profit optimization.

Seller margin monitoring
Pricing health
Weekly profit monitoring
Monthly FBA fee audit
Buy Box monitoring
Review and rating strategy

Before day one

Onboarding in five steps

From first conversation to full account management, here's exactly what to expect.

1Exploratory callWe meet on Google Meet to learn about your business and confirm we're the right fit for you. No commitment required at this stage.

2Sign and subscribeWe sign the service agreement and you complete your first payment to get started. Everything is handled digitally for a fast turnaround.

3Forms and permissionsYou fill out a short onboarding form and grant access to your Seller Central and Ads Console based on your plan. We take it from there.

4Communication channelWe set up a dedicated Google Chat or WhatsApp space for your brand. Your account manager will be your single point of contact from day one.

5Work startsWe get to work. Ongoing communication and scheduled check-in meetings via Google Meet keep you informed every step of the way.

See the system on your catalog.

Book a 30-minute intro call. We'll map your products to the nine steps and tell you where to start.

Book a call Case studies