Luum Journal

Amazon, explained weekly.

What changed on Amazon this week, what it means for CPG brands, and the one thing to do about it. Written by the team that runs the channel for 100+ brands.

July 3, 2026

Amazon is limiting product titles to 75 characters starting July 27

Sellers who don't update theirs in time will get an AI-rewritten version instead

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June 17, 2026

Amazon is limiting product titles to 75 characters starting July 27

Sellers who don't update theirs in time will get an AI-rewritten version instead

Read the article →

June 8, 2026

Amazon killed Rufus. Here's what changes for your brand.

Amazon replaced Rufus with something more aggressive — and most listings aren't ready for it.

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