Don't Worry · MexicoPartner since January 2020
A Mexican snack brand launches in the US from zero and grows monthly sales 400%.
Sugar-free and low-calorie snacks
A Mexican snack brand with over 500 points of sale at home and no presence in the US. We launched the Amazon US channel from zero and have run it ever since.
Results
- Monthly sales, Amazon US
- +400%
- Amazon subscribers, US
- +150%
- TACOS, US
- -45%
- ACOS, Mexico
- -64%
- PPC sales year over year, Mexico
- +75%
- Running the channel, record month in April 2026
- 6 years
The challenge
Don't Worry had scale in Mexico and none in the United States. The US launch had to work without a local team, on a category where the shelf is crowded with established snack brands.
What we did
Luum ran the launch end to end: listings and Amazon Store, advertising structure, Subscribe & Save, and the operational side of a cross-border seller. In Mexico, we took over the existing advertising account and rebuilt it around efficiency.
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