About Luum

We've been building and operating ecommerce brands since 2017.

Luum is an Amazon-focused agency built around a single, repeatable methodology: a structured, three-phase flywheel that takes brands from invisible to scaling on the world's largest ecommerce channel.

100+
Brands served
13
Countries of origin
2017
Building brands since
5
Countries where our team works

Who we are

We are an international team based in the US, Guatemala, Mexico, France, Philippines, and beyond.

We integrate technology throughout our operations, including AI software and data management systems built for Amazon. Our team is at the very heart of Luum, made up of experts who are passionate about bettering our communities and our planet.

We are obsessed with data, technology and customer experience. We're always looking to learn, and aren't afraid of mistakes; they're part of our daily process. Most importantly, we love working with extraordinary creators and entrepreneurs.

Why an operating system

Managing ecommerce successfully can be painful for brands. It requires balancing technical expertise, efficient systems, well-trained teams and new strategies at once, which makes it a demanding task to stay competitive and pulls your team's focus away from the product. We run the channel so your team doesn't have to.

Explore the operating system

Leadership

Over 30 years of combined expertise.

In ecommerce, brand and product development, data mining, corporate finance, customer service and logistics.

Alejandro Torun

Alejandro Torun

Co-founder & CEO

Alejandro has over 25 years of experience working with brands and products. He is a seasoned entrepreneur who has had successful exits as a founder. He also operates on the boards of multiple social and impactful organizations, including being a Board Member for Sistema B in Central America and the Caribbean.

Cesar Gómez

Cesar Gómez

Co-founder & COO

Cesar is a seasoned operations executive with over 15 years of experience driving scalable, profitable growth in ecommerce, working in both finance and operations across sectors including technology, financial services and food production. Cesar is also the AI Lead at Luum and champions our development of new products.

Our board

Investors and advisors who have built what we are building.

Daniel BuchbinderDaniel BuchbinderFounder and CEO of AlternaCo-founder
François SaugierFrançois SaugierAuthor and former European Marketplace VP at AmazonInvestor & advisor
Diana De CastroDiana De CastroFounder of impact consulting firm AscendaInvestor & advisor
Willy BeeckWilly BeeckOperations and technology expertInvestor & advisor
Jamie RollerJamie RollerSenior Director of Marketplaces at Dr. SquatchAdvisor

Our impact

An ecommerce accelerator for purpose-driven brands.

Luum is an ecommerce accelerator for purpose-driven brands, catalyzing their access to global markets and amplifying their positive social and environmental impact.

Beyond ecommerce, Luum is part of Asociación Alterna, an organization dedicated to fostering entrepreneurial ecosystems and driving positive social and environmental impact across Latin America. This connection reflects our deeper purpose: empowering brands to grow sustainably and contribute to a better future.

We believe that all companies should measure their impact at all levels. And there's no better assessment than the B Impact Assessment.

Certified B Corporation

Certified B Corporation. We measure our social and environmental impact with the B Impact Assessment.

Organizations we are proud to be part of and from which we receive ongoing support

  • Alterna
  • Entrepreneurs' Organization
  • Vistage
  • Acceso
  • Sistema B

Work with the team.

Book a 30-minute intro call. We'll look at your catalog and where you sell today.