An adaptive clothing brand builds its Amazon category and holds a top 3 position.
Adaptive and post-surgery clothing
An intentional brand inspired by the founders' mothers: adaptive, fashionable clothing for medical treatments and post-surgery recovery. Luum built the category on Amazon with them.
Results
- Position held in the category, built from scratch
- Top 3
- Amazon sales year over year
- +65%
- Return on advertising spend
- 5x
- Reviews, 4.5 average rating
- 1.5K+
The challenge
When MAI We Care decided to expand in the US, they faced significant challenges. With an innovative product in a new category, they needed a successful launch with limited customer data on Amazon. Generating initial sales to sustain operations, ranking high for relevant searches based on product functionalities, and gathering reviews to boost conversions were crucial.
What we did
MAI We Care developed a compelling visual concept and optimized conversion rates through continuous A/B testing. Based on long-tail keyword data-driven research and competitive segmentation, our tailored marketing and advertising strategy positioned the brand as a leader in Post Surgery Clothing.
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