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Amazon killed Rufus. Here's what changes for your brand.

Amazon killed Rufus. Here's what changes for your brand.

Amazon replaced Rufus with Alexa for Shopping — a single AI assistant now live across Amazon.com, the app, and Echo devices for every U.S. customer. It builds carts, auto-buys at target prices, and treats your listing as the source document it evaluates before recommending your product. Here's what's changed and where to start your audit this week.

Amazon is limiting product titles to 75 characters starting July 27

Amazon is limiting product titles to 75 characters starting July 27

Amazon is cutting product titles to 75 characters on July 27. If you don't update yours in time, Amazon's AI will rewrite it for you, and that could quietly remove the keywords driving your traffic. We break down what to do before and after Prime Day, plus a pricing bug hitting strikethrough discounts right now.

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