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Craft Strategy

Operating System

Phase 01 · Optimize

Craft
Strategy

From market research to an approved growth blueprint — here's how we build the foundation for your Amazon success.

Prerequisite
This phase begins only after onboarding forms are completed and first payment is confirmed.
1
Days 1–3 · 3-day window Luum

Competitor Benchmarking Delivered

We map your category landscape — identifying key competitors, pricing positioning, content gaps, and market dynamics. Delivered as a structured benchmarking report.

2
Days 4–5 · 2-day window You

Benchmarking Review & Approval

Review the benchmarking findings and confirm your category, key competitors, and target niche. Your input here shapes the entire strategic direction.

3
Days 6–15 · 10-day window Luum

Market Research + Strategy Blueprint

Deep dive into keyword architecture, listing structure, campaign framework, and brand positioning. Delivered as a complete Strategy Blueprint covering content, campaigns, and go-to-market approach.

4
Day 16 · 1-day window Together

Strategy Presentation

1-hour virtual session to walk through the Strategy Blueprint. This is an approval gate — both parties align on direction before implementation begins.

5
Days 17–18 · 2-day window You

Revision Round (if needed)

One structured round of adjustments based on your feedback from the Strategy Presentation. Changes are consolidated and finalized before moving forward.

Once the Strategy Blueprint is approved, Luum activates Phase 02 — Build Assets: shipment kits, workflows, and budgets are configured to begin execution.
Estimated duration: 18–20 business days — from Luum's first benchmarking delivery to strategy approval. Timeline may extend if a revision round is needed.
Next: Build Assets

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