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Build Assets

Operating System

Phase 02 · Optimize

Build
Assets

From catalog audit to live listings — we build the content foundation your brand needs to convert on Amazon.

Prerequisite
This phase begins only after Phase 01 — Craft Strategy is approved and the Strategy Blueprint has been signed off.
1
Days 1–2 · 2-day window Luum

Catalog Audit & Brief Creation

We confirm your catalog, review existing photography and creative assets, and organize everything into Google Drive. A conversion brief is built using the Strategy Blueprint as foundation — covering keywords, positioning, and content direction.

2
Days 3–12 · 10-day window Luum

Listing & Content Production

Deep-dive keyword research, front-end and back-end SEO, and full listing copy — titles, bullets, and descriptions. A+ Content and Amazon Store designs are built in parallel using your existing creative assets.

Not included — Original creative design (photography, brand graphics). Available through 3rd-party partners at an additional cost.
3
Days 13–14 · 2-day window Together

Deliverable Review & Feedback

A deliverable report is shared covering all listing copy, A+ Content, and Store layout. You review and share feedback. A walkthrough call is scheduled if needed.

4
Days 15–16 · 2-day window You

Revision Round (if needed)

One round of adjustments based on your feedback. Copy, design direction, and content priorities are consolidated and finalized before upload.

5
Days 17–19 · 3-day window Luum

Upload & Go Live

Approved listings are uploaded to Amazon via flat files. A+ Content and Store are submitted for Amazon review. Our team confirms everything is live before closing the phase.

Once all assets are live and verified, Luum activates Phase 03 — Activate Merchandising: promotions, pricing structures, and early review programs are launched.
Estimated duration: 19–22 business days — from catalog audit to live listings. Timeline may extend depending on catalog size, revision rounds, and Amazon's A+ Content review queue.
Next: Activate Merchandising

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